Learn the story behind 32 Degrees Below FLA
Embedded Files
Now Expanding - Bring the healthiest, happiest dessert to your town!
At 32 Degrees Below FLA, we turn a visit into a memorable moment:
About The Founder
About The Founder
Daniel J. Wilson
Founder • Father • Dream Builder
The Story Behind 32 Degrees Below FLA
The Story Behind 32 Degrees Below FLA
32 Degrees Below FLA began with a simple idea and a powerful purpose:
to reimagine dessert in a way that feels lighter, healthier, and more inclusive without sacrificing flavor or joy. For founder Daniel Wilson, this vision was both personal and entrepreneurial. As a father and longtime business owner, Daniel watched his daughter dream of owning a restaurant. At the same time, he noticed something missing in the dessert industry: most options were heavy, sugar-loaded, and designed for profit, not people. Families were craving something different desserts that felt indulgent yet thoughtful, exciting yet accessible. That realization sparked a journey to create a new kind of frozen dessert.
The Birth of Shaved Snow
The Birth of Shaved Snow
After months of experimentation, research, and refinement, Daniel introduced shaved snow ice cream to the community a premium, cloud-like dessert made from finely shaved blocks of flavored ice and milk-based blends. Unlike traditional ice cream, shaved snow delivers bold flavor with a lighter texture and greater flexibility in ingredients. The concept was designed to meet modern tastes, offering options that are lactose-free, gluten-free, vegan-friendly, and lower in sugar. More than a dessert, shaved snow became an experience.
A Brand Built for Community and Growth
A Brand Built for Community and Growth
32 Degrees Below FLA was built with people in mind families, communities, and aspiring entrepreneurs. From day one, the brand focused on: 32 Degrees Below FLA is strategically designed to meet rising consumer demand for healthier, inclusive dessert options while delivering a highly visual, social-media-driven customer experience that fuels organic brand growth. The concept is supported by a streamlined, scalable operating model that enables efficient expansion, strong unit economics, and consistent quality across locations. At its core, the brand also creates measurable community impact through job creation and local partnerships, strengthening both market presence and long-term sustainability. What started as a local concept quickly gained momentum. Customers embraced the freshness, creativity, and uniqueness of shaved snow. The response confirmed what Daniel believed from the start: the future of dessert is lighter, customizable, and experience-driven.
Our Mission
Our Mission
Our mission is to transform the way people enjoy dessert. We believe indulgence and wellness can coexist.
We believe dessert should bring people together.
And we believe great brands are built not just on products, but on purpose. 32 Degrees Below FLA is more than a dessert shop it’s a movement to create better choices, stronger communities, and new opportunities for entrepreneurs across the country.
Looking Ahead
Today, 32 Degrees Below FLA is growing with a vision to expand nationwide through partnerships and franchising. With a small footprint, high-margin model, and strong brand identity, we are positioned to lead the next wave of premium shaved snow concepts in the U.S. Every cup of shaved snow tells a story of innovation, family, and a commitment to doing dessert differently.
Welcome to 32 Degrees Below FLA.
"It’s never about the destination. It’s about who you’re with that turns a trip into a moment."
Daniel J. Wilson, Founder
Why Shaved Snow is a Smarter Choice
Unlike traditional ice cream, which is dense and high in fat, shaved snow is made by freezing our base mixture and then shaving it into soft, creamy snow.
Up to 70% fewer calories than ice cream
Naturally lighter texture and smoother flavor
Less sugar and fat per serving
Available in dairy-free and vegan options
What Makes Us Different
What Makes Us Different
Healthy, Low-Calorie Desserts
Guilt-free sweetness that’s refreshing, flavorful, and light.
Healthy Shaved Ice in Florida
A creamy icy blend created perfectly for Florida’s sunny days.
A Delicious Ice Cream Alternative
Softer than ice cream, smoother than shaved ice, and uniquely satisfying.
Low-Sugar & Diabetic-Friendly Options
Perfect for those watching their sugar intake without sacrificing taste.
Sugar-Conscious Frozen Treats
Ideal for diabetics or anyone choosing to cut back on sugar.
Lactose-Free & Dairy-Free Desserts
lactose-free shakes.
Gluten-Free Shaved Snow
Soft, fluffy, and worry-free.
Florida’s Favorite Low-Calorie Frozen Treat Spot
The go-to destination for healthy, allergen-friendly desserts in New Port Richey.
COMMUNITY
COMMUNITY
32 Degrees Below FLA is proudly located at the gateway to Downtown New Port Richey, where locals and visitors alike can experience a healthier, more innovative frozen dessert. As a small business rooted in a vibrant, tightly-connected community, we’ve built our brand on creating unforgettable guest experiences, lifelong customer relationships, and a welcoming atmosphere that keeps people coming back. Our success in New Port Richey reflects the powerful potential of the 32 Degrees Below FLA concept an allergen-friendly, low-calorie dessert destination designed to thrive in communities across Florida and beyond.
Our mission is to revolutionize the world's dessert experience, inspiring one individual at a time with artfully crafted treats that spread joy and establish a lasting legacy.
Our mission is to revolutionize the world's dessert experience, inspiring one individual at a time with artfully crafted treats that spread joy and establish a lasting legacy.
Our Promise
32 Degrees Below FLA is proudly located at the gateway to Downtown New Port Richey, where locals and visitors alike can experience a healthier, more innovative frozen dessert. As a small business rooted in a vibrant, tightly-connected community, we’ve built our brand on creating unforgettable guest experiences, lifelong customer relationships, and a welcoming atmosphere that keeps people coming back. Our success in New Port Richey reflects the powerful potential of the 32 Degrees Below FLA concept an allergen-friendly, low-calorie dessert destination designed to thrive in communities across Florida and beyond.
Google Sites
Report abuse