Learn the story behind 32 Degrees Below FLA
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Now Expanding - Bring the healthiest, happiest dessert to your town!
At 32 Degrees Below FLA, we turn a visit into a memorable moment:
About The Founder
About The Founder
Daniel J. Wilson
Founder • Father • Dream Builder
I’m Daniel J. Wilson, the founder of 32 Degrees Below FLA, Florida’s first shaved snow dessert shop. But before this ever became a business, it was something far more personal. It was about family. It was about my daughter. And it was about a dream that quietly changed both of our lives. For more than 25 years, I’ve worked in business, community service, and helping families find stability. Along the way, I kept hearing the same thing from parents, kids, and health-conscious adults: “I wish there was a dessert we could all enjoy without guilt or worry.” Too much sugar, dairy, allergens, and too many people left out. But the true spark came from my daughter, Maya. When Maya was young, she was completely captivated by Cake Boss. Not just watching imagining. By the age of eight, she was creating her own bakery menus, naming desserts, sketching designs, and dreaming out loud about becoming a cake baker one day. She believed in that dream with her whole heart and as her father, I believed in her. I wanted to build something with her. Something that honored her creativity, while also reflecting what today’s families truly need. That’s when shaved snow entered our lives at exactly the right moment. It looked like cake. It had the layers, the color, the artistry Maya loved. But it was lighter. Healthier. Gluten-free. Inclusive. So instead of opening a traditional cake shop, we created something entirely new. 32 Degrees Below FLA became a place where families don’t have to choose between fun and health. Where kids with allergies can enjoy dessert safely. Where adults can indulge without guilt. And where no one ever feels left out. This brand is more than a business. It’s my daughter’s dream reimagined.
It’s a promise to our community. And it’s a reminder that dessert should always bring people together.
"It’s never about the destination. It’s about who you’re with that turns a trip into a moment.”
Daniel J. Wilson, Founder
Why Shaved Snow is a Smarter Choice
Unlike traditional ice cream, which is dense and high in fat, shaved snow is made by freezing our base mixture and then shaving it into soft, creamy snow.
Up to 70% fewer calories than ice cream
Naturally lighter texture and smoother flavor
Less sugar and fat per serving
Available in dairy-free and vegan options
What Makes Us Different
What Makes Us Different
Healthy, Low-Calorie Desserts
Guilt-free sweetness that’s refreshing, flavorful, and light.
Healthy Shaved Ice in Florida
A creamy icy blend created perfectly for Florida’s sunny days.
A Delicious Ice Cream Alternative
Softer than ice cream, smoother than shaved ice, and uniquely satisfying.
Low-Sugar & Diabetic-Friendly Options
Perfect for those watching their sugar intake without sacrificing taste.
Sugar-Conscious Frozen Treats
Ideal for diabetics or anyone choosing to cut back on sugar.
Lactose-Free & Dairy-Free Desserts
lactose-free shakes.
Gluten-Free Shaved Snow
Soft, fluffy, and worry-free.
Florida’s Favorite Low-Calorie Frozen Treat Spot
The go-to destination for healthy, allergen-friendly desserts in New Port Richey.
COMMUNITY
COMMUNITY
32 Degrees Below FLA is proudly located at the gateway to Downtown New Port Richey, where locals and visitors alike can experience a healthier, more innovative frozen dessert. As a small business rooted in a vibrant, tightly-connected community, we’ve built our brand on creating unforgettable guest experiences, lifelong customer relationships, and a welcoming atmosphere that keeps people coming back. Our success in New Port Richey reflects the powerful potential of the 32 Degrees Below FLA concept an allergen-friendly, low-calorie dessert destination designed to thrive in communities across Florida and beyond.
Our mission is to revolutionize the world's dessert experience, inspiring one individual at a time with artfully crafted treats that spread joy and establish a lasting legacy.
Our mission is to revolutionize the world's dessert experience, inspiring one individual at a time with artfully crafted treats that spread joy and establish a lasting legacy.
Our Promise
32 Degrees Below FLA is proudly located at the gateway to Downtown New Port Richey, where locals and visitors alike can experience a healthier, more innovative frozen dessert. As a small business rooted in a vibrant, tightly-connected community, we’ve built our brand on creating unforgettable guest experiences, lifelong customer relationships, and a welcoming atmosphere that keeps people coming back. Our success in New Port Richey reflects the powerful potential of the 32 Degrees Below FLA concept an allergen-friendly, low-calorie dessert destination designed to thrive in communities across Florida and beyond.
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