Learn the story behind 32 Degrees Below FLA
Embedded Files
Now Expanding - Bring the healthiest, happiest dessert to your town!
At 32 Degrees Below FLA, we turn a visit into a memorable moment:
About The Founder
About The Founder
Daniel J. Wilson Founder, Father, Dream Builder
I’m Daniel J. Wilson, the founder of 32 Degrees Below FLA, Florida’s first shaved snow dessert shop. But before this became a business, it started with something much more personal: my family, my daughter, and a dream that changed both of our lives. For more than 25 years, I’ve worked in business, community service, and helping families find stability. Over the years, I kept hearing the same thing from parents, kids, and health-conscious adults: “I wish we had a dessert we could all enjoy without feeling guilty or worried.”
Too much sugar. Too much dairy. Too many allergens. Too many people left out. But the real spark came from my daughter, Maya. When Maya was little, she was absolutely captivated by Cake Boss. She wasn’t just a fan she loved it. By the age of eight, she had created her own bakery menus, complete with names, designs, and fully imagined desserts. She was determined to become a cake baker, and I was determined to support her dream. As a father, I wanted to build something with her something that honored her creativity but also reflected what today’s families truly need.
That’s when the idea of shaved snow showed up at the perfect moment. It looked like cake. It felt like cake. It even had that artistic, layered beauty that Maya loved... but it was healthier, lighter, gluten-free, and accessible to everyone. So instead of opening a traditional cake shop, we created something new, something inspired by both her childhood passion and my desire to serve our community in a healthier way. 32 Degrees Below FLA became a place where families don’t have to choose between fun and health… where kids with allergies can enjoy treats safely… where adults can indulge without guilt… and where no one feels excluded from dessert. This brand is more than a business It’s my daughter’s dream reimagined. It’s a promise to the community. And it’s a reminder that dessert should always bring people together and where we turn a trip into a memorable moment.
It’s now where you are at. It is who you are with.
Why Shaved Snow is a Smarter Choice
Unlike traditional ice cream, which is dense and high in fat, shaved snow is made by freezing our base mixture and then shaving it into soft, creamy snow.
Up to 70% fewer calories than ice cream
Naturally lighter texture and smoother flavor
Less sugar and fat per serving
Available in dairy-free and vegan options
What Makes Us Different
What Makes Us Different
Healthy, Low-Calorie Desserts
Guilt-free sweetness that’s refreshing, flavorful, and light.
Healthy Shaved Ice in Florida
A creamy icy blend created perfectly for Florida’s sunny days.
A Delicious Ice Cream Alternative
Softer than ice cream, smoother than shaved ice, and uniquely satisfying.
Low-Sugar & Diabetic-Friendly Options
Perfect for those watching their sugar intake without sacrificing taste.
Sugar-Conscious Frozen Treats
Ideal for diabetics or anyone choosing to cut back on sugar.
Lactose-Free & Dairy-Free Desserts
lactose-free shakes.
Gluten-Free Shaved Snow
Soft, fluffy, and worry-free.
Florida’s Favorite Low-Calorie Frozen Treat Spot
The go-to destination for healthy, allergen-friendly desserts in New Port Richey.
COMMUNITY
COMMUNITY
32 Degrees Below FLA is proudly located at the gateway to Downtown New Port Richey, where locals and visitors alike can experience a healthier, more innovative frozen dessert. As a small business rooted in a vibrant, tightly-connected community, we’ve built our brand on creating unforgettable guest experiences, lifelong customer relationships, and a welcoming atmosphere that keeps people coming back. Our success in New Port Richey reflects the powerful potential of the 32 Degrees Below FLA concept an allergen-friendly, low-calorie dessert destination designed to thrive in communities across Florida and beyond.
Our mission is to revolutionize the world's dessert experience, inspiring one individual at a time with artfully crafted treats that spread joy and establish a lasting legacy.
Our mission is to revolutionize the world's dessert experience, inspiring one individual at a time with artfully crafted treats that spread joy and establish a lasting legacy.
Our Promise
32 Degrees Below FLA is proudly located at the gateway to Downtown New Port Richey, where locals and visitors alike can experience a healthier, more innovative frozen dessert. As a small business rooted in a vibrant, tightly-connected community, we’ve built our brand on creating unforgettable guest experiences, lifelong customer relationships, and a welcoming atmosphere that keeps people coming back. Our success in New Port Richey reflects the powerful potential of the 32 Degrees Below FLA concept an allergen-friendly, low-calorie dessert destination designed to thrive in communities across Florida and beyond.
Google Sites
Report abuse